Posts Tagged ‘Typefaces’

Remembering Doyald Young

Published by | Thursday, September 12th, 2013

Today would have been Doyald Young’s 87th birthday. The famous typeface and logotype designer/teacher said:

There are over a hundred thousand fonts out there. … People say, ‘If there are a hundred thousand fonts, why are you drawing a letter? Why not use a font and do something with it?’ Well, I have very technical reasons of why I do that, but I also have a very simple answer, which is, it’s custom. I am designing something custom for you. … It’s custom. We all want something unique.

Why type choice is so important

Published by | Thursday, August 1st, 2013

Type has two primary goals. The first is to convey information (what the actual words say), and the second is to add further context to the information. A typeface helps form that critical first impression about your message; before the viewer even reads what the words say, the typeface offers important clues. This is why it is so important to choose the right one. As you can see above, typefaces are so much more than just stylized alphabets; they have personalities that come across immediately and inform the viewer.

Choosing a typeface is important