Today would have been Doyald Young’s 87th birthday. The famous typeface and logotype designer/teacher said:
There are over a hundred thousand fonts out there. … People say, ‘If there are a hundred thousand fonts, why are you drawing a letter? Why not use a font and do something with it?’ Well, I have very technical reasons of why I do that, but I also have a very simple answer, which is, it’s custom. I am designing something custom for you. … It’s custom. We all want something unique.