Here are three simple tips to help give you confidence and rock the room at your next presentation or speech—whether you’re asking your audience to invest in your idea, support your team’s project, or give you their business.
1. Craft a story
Present a clear problem with a compelling solution, and put your audience at the intersection of the two, bridging the gap for them. For example, let’s say an accounting firm booked fewer clients in July than in June, and needs its CEO to approve a sales plan to reverse the trend in August. How could that plan be communicated to the CEO as a story, telling him how he can achieve his broader goals for the company?