This week we’ll dive into one of my favorite topics: storytelling. Using stories as a communication device can ensure that your message is understood and remembered. Why is that? Good stories inspire the listener, tap into emotions, and involve characters who are dealing with issues the listener truly cares about. When you capture your listeners’ emotions, they listen—and become truly engaged.
Posts Tagged ‘Story’
Here are three simple tips to help give you confidence and rock the room at your next presentation or speech—whether you’re asking your audience to invest in your idea, support your team’s project, or give you their business.
1. Craft a story
Present a clear problem with a compelling solution, and put your audience at the intersection of the two, bridging the gap for them. For example, let’s say an accounting firm booked fewer clients in July than in June, and needs its CEO to approve a sales plan to reverse the trend in August. How could that plan be communicated to the CEO as a story, telling him how he can achieve his broader goals for the company?
You’ve probably heard that most feature films tell their stories with a three-act structure. So what are these three acts? The beginning, the middle, and the end?
Well … no.
Instead, let’s call them the Buildup (Act 1), the Adventure (Act 2), and the Resolution (Act 3).
Think about your favorite movies. In most cases, something big happens a quarter of the way into the story. You’ll see a change in location, a leap forward in time, or just a sense that the characters have left their comfort zones.
In Raiders of the Lost Ark, it’s when Indy and Marion arrive in Cairo. In 2001: A Space Odyssey, it’s when we meet the astronauts (and HAL) en route to Jupiter. In The Avengers, it’s when the Avengers assemble on the giant airbase. And so on.