Posts Tagged ‘Social Networks’

Q&A with best-selling author Jonah Berger

Published by | Tuesday, March 11th, 2014

Jonah Berger

Jonah Berger spent a decade studying what makes products and ideas go viral. Now the research behind his New York Times best-selling book Contagious: Why Things Catch On is available in a lynda.com course.

In the example-rich, one-hour course Viral Marketing: Crafting Shareable Content, the Wharton School marketing professor shares the six steps to crafting messages and information that get people talking.

In a recent Q&A, Berger revealed some surprises in his own research, corrected a common misconception about viral marketing—and told us about the one product he loves to share.

lynda.com certifications—now available on your LinkedIn profile

Published by | Thursday, November 14th, 2013

lynda.com certificates on LinkedIn

This week we’re pleased to announce a new way to integrate your lynda.com course completion certificates with your LinkedIn profile—and share with any prospective recruiters and hiring managers the skills and knowledge you’ve acquired here at lynda.com.

If you’re a member of both lynda.com and LinkedIn, when you complete a course on lynda.com, you’ll receive an email with a link that lets you quickly and easily post your new certificate of completion to your LinkedIn profile—adding depth and breadth to your online resume. It’s now easier than ever to share your accomplishments in the job market, and showcase your skills and knowledge.

Shorten links for social networks: Monday Productivity Pointers

Published by | Monday, September 16th, 2013
Working with URL shorteners

Explore Monday Productivity Pointers at lynda.com.

Have you ever found yourself frustrated after pasting a URL into your Twitter update and finding there’s only a few characters left for your post? Well, I have good news: There’s a simple solution that lets you have your cake and eat it, too.

In this week’s tutorial, I’ll cover what a URL shortening service can do for you, introduce some of the shortening services and the options they provide, and explain some reasons you’d want to consider using a URL shortener to begin with.

Curious about Google+? New course covers the basics

Published by | Tuesday, October 4th, 2011

When Google+ opened its doors to the public a few weeks ago, people flocked to the nascent social networking site. The service is evolving, and at this point it’s impossible to tell whether it will become a major player in the social networking space. But given Google’s reach, the service’s features (like customized sharing and video hangouts), and growing discontent with Facebook, many people are wondering what Google+ offers that the other social networking sites don’t.

If you’re one of the curious, Google+ First Look covers the basics and gets you up and running in the first 12 minutes. In the course, social media expert Adam Metz also shows how to sync your Google+ account with your other social media assets, like LinkedIn, Twitter, and Facebook, and reviews the service’s privacy controls.

We’ll be keeping a close eye on Google+ as it develops, and we’d love to hear from you if there’s something you’d like to learn about Google+—or any aspect of social media.