Posts Tagged ‘SEO’

This week’s Featured Five: Using efficient, organized communication

Published by | Monday, April 16th, 2012

For this week’s Featured Five post, I’ve chosen five free movies from our library that emphasize efficient, organized, collaborative communication. Sometimes this means formatting your work so that people can find and use it easily, sometimes it means presenting your data in a visually organized way so that people can immediately comprehend it, and other times it means effectively using the features of your software application that are designed to help you track important collaborative notes. At the heart of it, it’s always about communicating in an organized way to make your work more efficient and your projects more successful.

1. Communicating effectively and efficiently with colleagues

Good organized communication is critical for collaboration. In this movie from chapter four of Effective MeetingsDave Crenshaw discusses the importance of the one-to-one meeting, and why establishing one-to-one meetings can not only increase effectiveness, but efficiency as well:

2. Choosing your favorite images to share from a photo shoot

Lightroom is a great program for developing your digital photographs, but it also has a lot of pure organizational power that you can use to find just the right image you (or someone else) are looking for. In this movie from his new course Photoshop Lightroom 4 Essentials: Organizing and Sharing with the Library Module, Chris Orwig shows you how to use Lightroom’s built-in ability to quickly tag photos with picks, rejects, star-ratings, and colored flag labels. Then, once you have using notations and labels down, you can use your tags to quickly find the photos you want to share:

3. Sharing complicated information visually

Sometimes complicated information is best initially understood and communicated with graphics. In this movie from chapter one of Infographics: Visualizing Relationships, Shane Snow walks you through the infographic creative process and demonstrates setup on an infographic example that contains 24 entities, or ‘characters’ as he calls them:

4. Documenting your audio post-production session in Pro Tools

Creating a film or video with a lot of moving parts takes clear, documented communication. In this movie from chapter three of Audio for Film and Video with Pro Tools, Scott Hirsch takes you though the preparation and documentation process that makes a meeting between the film’s director, producer, music composer, and other creative forces effective. This meeting is called a spotting session, because its purpose is to spot exact points in the video where sound ideas can develop:

5. Making your web site accessible to improve human and computer communication

One main reason to have a web site is to communicate efficiently with others—and with web technology, that means being able to communicate across a multitude of platforms and interfaces in a language that is clear and easy for humans to understand. In this movie from chapter one of Improving SEO Using Accessibility Techniques, Morton Rand-Hendrickson demonstrates the communication benefits of implementing strong web site accessibility practices that will improve your SEO, and your human-to-human communication:

 

What other things have you learned on lynda.com about getting files, people, or entire groups organized? Are there any areas you’d like to see us explore in more depth?

Are you feeling inspired to explore more content? Remember, 10 percent of all lynda.com content is free to try. Just click on any of the blue links on any course table of contents page in our library.

Free Movies

 

See you back next week with five more free selections!

 

Suggested courses to watch next:
Effective Meetings
Improving SEO Using Accessibility Techniques
Audio for Film and Video with Pro Tools
Infographics: Visualizing Relationships
Photoshop Lightroom 4 Essentials: Organizing and Sharing with the Library Module

Online marketing fundamentals: Blogs, SEO, & beyond

Published by | Wednesday, December 7th, 2011

The web has completely changed marketing from a primarily one-way form of communication to an interactive, two way customer-centered conversation. It has also changed the rules of participation. You don’t need a big budget or a marketing team to embark on an effective online marketing campaign, you just need to know the fundamentals of online marketing so you can get started on a new campaign, or optimize the campaign you have. The smallest businesses—the one-woman design shop, the auto repair place down the street, the ten-employee consulting business—can engage in many of the same marketing activities as a multinational fast-food chain with a massive marketing budget.

In Online Marketing Fundamentals, web marketing expert Lorrie Thomas Ross explains how businesses can:

• Set themselves up for success by defining their audience and creating an effective website

• Use social media sites from Facebook to Foursquare to interact with customers and prospects in new ways

• Blog to become credible sources of information and reach new audiences

• Use SEO and SEM to reach customers interested in their goods or services

• Analyze their online efforts with web analytics software

• And much more

Whether you’re contemplating your first web marketing efforts or are an experienced web marketer looking for new ideas, you’ll find plenty of information in Online Marketing Fundamentals.

Interested in more?
• All business courses in the Online Training Library®
• Courses by Lorrie Thomas Ross in the Online Training Library®

Suggested courses to watch next:
Social Media Marketing with Facebook and Twitter
Effective Email Marketing Strategies
Analyzing Your Web Site to Improve SEO
Google Analytics Essential Training

How can lynda.com help your business succeed?

Published by | Thursday, April 15th, 2010

My name is Bonnie Bills, and I’m Associate Program Director for lynda.com’s business channel. We’re on a mission to offer more courses that will help our members succeed in business, whether your business is a one-person operation or a large enterprise, whatever your field, your title, your skill level, or your operating system.

I’d like to share a bit about our plans here, and I invite you to share your ideas in the comments:

  • Microsoft Office. The most widespread digital tools for business are the Microsoft Office applications. To help our members develop their Office skills, we have more than 175 hours of training, covering the Office 2003, Office 2007, and Office 2008 for Mac applications. We have something for every skill level, and we will be releasing more intermediate and advanced courses on Office 2007 in the coming months. We’re also gearing up for the release of Office 2010, and we are extremely excited to bring some great new authors and fresh approaches to the latest release. Check out our preview courses on Office 2010.