If you can copy and paste text, you can install Google Analytics to WordPress. All you need is an established self-hosted WordPress.org website or blog, a Google Analytics account, and five minutes or less.
Note: You can only install Google Analytics on self-hosted WordPress.org sites and blogs. WordPress-hosted WordPress.com blogs won’t let you alter your header file or otherwise make low-level changes to your website infrastructure.
The web has completely changed marketing from a primarily one-way form of communication to an interactive, two way customer-centered conversation. It has also changed the rules of participation. You don’t need a big budget or a marketing team to embark on an effective online marketing campaign, you just need to know the fundamentals of online marketing so you can get started on a new campaign, or optimize the campaign you have. The smallest businesses—the one-woman design shop, the auto repair place down the street, the ten-employee consulting business—can engage in many of the same marketing activities as a multinational fast-food chain with a massive marketing budget.
With the holiday season upon us, you may be thinking about email as a way to get the word out about your products or services. Email is still a great way to capture and engage customers—if you know how to plan a campaign that maximizes marketing dollars and maintains your company’s brand and reputation. This week we released a course by online marketing guru John Arnold that explains how to do it right. John has some serious cred in the email marketing world as the pioneer of Constant Contact’s small business education program, a sought-out conference speaker, and the author of For Dummies books on online marketing.
In Effective Email Marketing Strategies, John gives practical tips for how to build a top-quality subscriber list, comply with spam laws, increase sign-ups, choose design elements that grab customers, create compelling content, write subject lines, analyze the effectiveness of your email campaigns, and much more. Here’s a peek:
John’s number one email marketing tip? Think long-term.
“Avoid planning one email at a time or judging your success on one or two emails,” he explains. “Instead, plan to invest in email marketing over the course of six months to a year with multiple emails over the course of several campaigns. That way, you give a chance for the power of repeat messaging to work and you give yourself a chance to fine-tune your email content, frequency, and targeting.”