Posts Tagged ‘Online Marketing’

How to install Google Analytics to WordPress in 5 minutes

Published by | Monday, April 14th, 2014

Install Google Analytics into WordPress in 5 minutes

If you can copy and paste text, you can install Google Analytics to WordPress. All you need is an established self-hosted WordPress.org website or blog, a Google Analytics account, and five minutes or less.

Note: You can only install Google Analytics on self-hosted WordPress.org sites and blogs. WordPress-hosted WordPress.com blogs won’t let you alter your header file or otherwise make low-level changes to your website infrastructure.

Online marketing fundamentals: Blogs, SEO, & beyond

Published by | Wednesday, December 7th, 2011

The web has completely changed marketing from a primarily one-way form of communication to an interactive, two way customer-centered conversation. It has also changed the rules of participation. You don’t need a big budget or a marketing team to embark on an effective online marketing campaign, you just need to know the fundamentals of online marketing so you can get started on a new campaign, or optimize the campaign you have. The smallest businesses—the one-woman design shop, the auto repair place down the street, the ten-employee consulting business—can engage in many of the same marketing activities as a multinational fast-food chain with a massive marketing budget.

In Online Marketing Fundamentals, web marketing expert Lorrie Thomas Ross explains how businesses can:

• Set themselves up for success by defining their audience and creating an effective website

• Use social media sites from Facebook to Foursquare to interact with customers and prospects in new ways

• Blog to become credible sources of information and reach new audiences

• Use SEO and SEM to reach customers interested in their goods or services

• Analyze their online efforts with web analytics software

• And much more

Whether you’re contemplating your first web marketing efforts or are an experienced web marketer looking for new ideas, you’ll find plenty of information in Online Marketing Fundamentals.

Interested in more?
• All business courses in the Online Training Library®
• Courses by Lorrie Thomas Ross in the Online Training Library®

Suggested courses to watch next:
Social Media Marketing with Facebook and Twitter
Effective Email Marketing Strategies
Analyzing Your Web Site to Improve SEO
Google Analytics Essential Training

Practical and effective email marketing strategies

Published by | Wednesday, November 16th, 2011

With the holiday season upon us, you may be thinking about email as a way to get the word out about your products or services. Email is still a great way to capture and engage customers—if you know how to plan a campaign that maximizes marketing dollars and maintains your company’s brand and reputation. This week we released a course by online marketing guru John Arnold that explains how to do it right. John has some serious cred in the email marketing world as the pioneer of Constant Contact’s small business education program, a sought-out conference speaker, and the author of For Dummies books on online marketing.

In Effective Email Marketing Strategies, John gives practical tips for how to build a top-quality subscriber list, comply with spam laws, increase sign-ups, choose design elements that grab customers, create compelling content, write subject lines, analyze the effectiveness of your email campaigns, and much more. Here’s a peek:

John’s number one email marketing tip? Think long-term.

“Avoid planning one email at a time or judging your success on one or two emails,” he explains. “Instead, plan to invest in email marketing over the course of six months to a year with multiple emails over the course of several campaigns. That way, you give a chance for the power of repeat messaging to work and you give yourself a chance to fine-tune your email content, frequency, and targeting.”

Suggested courses to watch next:

Google Analytics Essential Training
Social Media Marketing with Facebook and Twitter
• All courses on business in the Online Training Library®