Although there are many stylistic approaches to logo design, there are certain fundamental attributes that make a logo successful.
It’s no secret that our world is being flooded with more images, tweets, articles, books, designs etc. every minute, so creating a unique design has never been more important. Although there are times when the creative fairy blesses us with an inspired design, more often than not great designs are hard earned. Proper research, intelligent creative thinking, and a lot of exploratory drawing should be part of your creative process every time.
Making a connection with your viewer and staying with them is an important part of effective logo design. This can be accomplished in a variety of ways: being unique, keeping it simple, using a clever concept or play on a business’ name, making an emotional connection with your viewer, and more.
Today would have been Doyald Young’s 87th birthday. The famous typeface and logotype designer/teacher said:
There are over a hundred thousand fonts out there. … People say, ‘If there are a hundred thousand fonts, why are you drawing a letter? Why not use a font and do something with it?’ Well, I have very technical reasons of why I do that, but I also have a very simple answer, which is, it’s custom. I am designing something custom for you. … It’s custom. We all want something unique.
Since January 2008, the documentary team at lynda.com has brought you into the lives of exemplary creative professionals to afford you a unique opportunity to learn and be inspired by their wisdom and experience. After nearly three years and 23 guests in the Creative Inspirations series, we’re embarking on a new, richer approach to the series and we can’t wait to share it with you!
Until now, we’ve presented short, focused movies covering a broad spectrum of topics that help give insight into the workspace, projects, story, and philosophies of the guests we’ve featured. We’ve now shifted our approach to focus on telling unique stories in a more in-depth and personal way. Our goal is to present a cohesive story that flows from beginning to end with an engaging narrative story—a compelling view into the lives of creative individuals that tell you, in their own words, how and why they became who they are. This allows us to present a complete view of our subjects and allows you to experience it the same way you would as if you’re watching documentary film. For ease of viewing online, we are offering two ways to view the documentary: all together as one piece or as smaller sections (like DVD chapters).
Today, we are releasing our first documentary in this new format: Doyald Young, Logotype Designer. From humble beginnings in a small Texas town eight decades ago, Young shares his story, which is as elegant as his script fonts and as wise as his set of Oxford English dictionaries. Enjoy a window into the life of this accomplished artisan as he works with joyous focus in his favorite spot, his drawing table, and follow Young to Art Center College of Design in Pasadena where he shares his talents with tomorrow’s designers. Young recalls the hundreds of iterations he went through in creating the logo for Prudential, and he puts pencil to tissue creating the pages for his next book about script lettering, Learning Curves.
We have greatly appreciated the feedback you’ve generously offered about Creative Inspirations and we look forward to hearing from you more as we evolve this new approach. We will continue to offer you wonderful stories and imagery that educate, entertain and most of all, inspire.