Posts Tagged ‘Google’

lynda.com industry news roundup: Windows 7 tricks, Flash on the go, and more

Published by Jack Lyon | Thursday, January 14th, 2010

With a massive electronics trade show, and an abundant supply of product announcements, there was plenty of technology to talk about this week that’s also covered in our Online Training Library®.

Secret Windows 7 trick discovered
Now that many of us are becoming more comfortable with the nuts and bolts of Windows 7, the hunt is on for new tricks and hidden functionality. This week, the Web has been buzzing with the discovery of the undocumented “GodMode” feature — an incredibly handy feature for those that like to fine tune their OS settings. By simply creating a new folder and renaming it with a special string, you’ll be able to access every single Windows setting from a single folder. Though not quite as omnipotent as the name may suggests, GodMode definitely beats wading through the endless panels and tabs of the classic Control Panel. Hungry for more Windows 7 tricks? PC World has 25 more to discover.

Windows 7 god-mode

Just a few of the mysterious powers available in Windows 7 “GodMode.”

More Twitter tools for business
Now that businesses big and small are starting to find the marketing benefits of using Twitter, some are also starting to use Twitter for their customer support and feedback. TechCrunch recently reported about a new start-up called Followbase that’s using Twitter’s API to offer basic CRM (customer relations management) tools. CRM systems are typically used by companies to handle their customer’s technical support, returns and FAQs.

While most CRM systems cost thousands of dollars a year to operate, Followbase comes with a goose egg for a price tag. Customers simply Tweet to a company using the service in one of four standard categories: Mentions, Ideas, Problems, and Questions. While it may not be robust enough for most large businesses, several big name retailers and financial institutions are giving it a shot. Plus, with its simple set up and ability for the entire Twitter community to lend a hand in support, it’s quickly gaining notice with start-ups and smaller companies.

Google’s new phone has Flash
Google stole the spotlight at last week’s CES Show by showing off what it’s calling the world’s first “super phone,” the Nexus One. The new phone, powered by the Android platform, has immediately begun drawing comparisons to the Apple iPhone. However, a recent blog post from Adobe which demonstrates Flash content playing on the Nexus One puts a big plus in the Google column, as well as a big smile on the faces of countless Flash designers and engineers. To the much publicized dismay of iPhone developers, Apple has yet to even hint at when the iPhone will fully support Web-based Flash content.

Make an ultraportable presentation
There’s no disputing that top-tier tools like Apple Keynote and Microsoft PowerPoint make eye-popping presentations a cinch to create. But there are still plenty of horror stories among the road warriors and teleconferencers that need to present under a myriad of unexpected scenarios. While nearly all presentation tools offer hearty HTML-export options, there are still ample limitations around layout customization, and slide navigation. Though it was first offered by the W3C years ago, it appears that HTML Slidy (a tutorial and collection of XHTML, CSS, and JavaScript code) is making a comeback among tech-savvy sites like Digg.com. What’s the reason for the renaissance? Many Web developers are saying that sometimes simpler is simply better.

Facebook get pushy
Even for the most addicted Facebook fan, constantly launching the Facebook iPhone app just to see if there’s anything new can be as monotonous as it is battery-draining. Version 3.1, however, introduces a very handy “push” technology which notifies you of any new content posted to your Facebook account the second it happens. Just choose what type of updates you want to be notified on (messages, wall posts, friend requests, etc.) and a simple alert will appear on your iPhone screen whenever new content is available. Then, simply choose whether to launch the app the view the new content, or opt to ignore it and check it out later.

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lynda.com industry news roundup: Development tips, Gmail unwired, and more

Published by Jack Lyon | Friday, December 18th, 2009

Here’s our latest collection of news and announcements related to some of the more popular technologies covered in our Online Training Library®:

1,000+ apps pulled by Apple
Sure it’s a competitive business, but if you’re building your own iPhone app, be sure to play by the rules. Apple recently banned a whopping 1,103 apps from their store, all of which were from the same developer, Molinker. A group of iPhone fans and bloggers noticed that a vast majority of the user reviews for the developer’s apps were from accounts that only reviewed Molinker apps. They reported their findings to Apple, who subsequently yanked all the apps from their store.

The future of HTML
For those well schooled in XHTML, last summer’s announcement from the W3C that they were stopping development on the XHTML2 standard might be disheartening. It appears everyone is going full bore towards HTML 5 — even Google has pulled the plug on Gears 2 and pledged allegiance. But fear not XHTML fans, this article from TechRadar provides an excellent overview of the often misunderstood HTML 5 standard, and (more importantly) how it can work for those wanting to stick with XHTML.

Google Browsersize

Google Browser Size at work.

What do your web visitors see?
Web designers, take note: Google Labs recently released a handy new tool aptly called Browser Size. Simply type in any Web address and the tool provides a translucent overlay that shows how much of a page is viewable in an average Web browser. Using an early, internal version of Browser Size themselves, Google found that nearly 10% of their users couldn’t see the Install button on their Google Earth page without scrolling first. A quick redesign, and they’ve seen definite improvements.

Selling On Twitter
It’s no secret that some people go a little too far on Twitter (yes, we’re talking to you, Twitter Groom). But more and more businesses are successfully using the service as an effective sales tool. Dell recently reported an impressive $6.5 million in sales via a combination of customer acquisition, support, and special offers across their 35 different Twitter channels.

Go Offline With Gmail
Are you a true blue Gmail fan? Then you’ll be happy to know that Google recently announced the ability to use the email service without an Internet connection. It’s now possible to search, read, organize email, and set up filters all without a connection. New messages can also be composed, and simply wait in the Outbox until there’s a Net connection to be sent out. CNET News explains how to set up Gmail to work while not wired in.

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Author Dane Howard tells us why he’s excited about his new Picasa 3 training

Published by Megan O. Read, author relations manager | Thursday, August 13th, 2009
dane

Dane Howard, author of Picasa 3 Essential Training.

New in the lynda.com library is Picasa 3 Essential Training by Dane Howard. We asked Dane why this release was special, and here’s what he had to say:

Dane: I’ve been publishing an on-going photo chronicle project with my family for about 10 years now. I’ve documented and written about a number of shooting, publishing and photograph-sharing techniques, but I’m mostly excited about how new technology like iPhone for instance, makes it so easy to record a photo, video or audio file directly and email it somewhere instantly. I’ve been slowly building up my base of social networks over the past two years and am now authoring (and distributing) the media directly into those sites. With this course, I share many of my organization, editing and distribution tips within Google’s easy to use and free application, Picasa.

Dane Howard has authored multiple lynda.com titles on digital photography. He is also a designerdad and founder of VUVOX.

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Getting the most out of Google Apps: Docs Essential Training

Published by Crystal McCullough, executive editor | Thursday, July 2nd, 2009

Professional Google Apps trainer Susan Cline takes us through the key features of this web-based application that allows users to create documents, spreadsheets, presentations, and forms that are stored online and accessible from any computer. Check out Google Apps: Docs Essential Training in the Online Training Library®.

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