Published by lynda.com | Wednesday, January 29th, 2014
In 2014, learn how to make the most of your freelancing business. Whether you need to go mobile or want to learn the best way to estimate a project, there’s always room for improvement—and inspiration.
1. Expand your network.
How do you get past social anxiety when you need to network? Try these tips to make networking second nature.
One of the greatest challenges faced by freelance designers and design firm owners is knowing when to decline work. Not all jobs are created equal, and just because you like the client, or the pay is good, or it seems like an interesting project, doesn’t mean the job is going to benefit you or your business.
Let’s say it’s a company whose mission you admire and want to support, but they have a small budget and the schedule is too tight for the scope of work. The best-case scenario is that you’ll end up working too hard for too little compensation. The worst-case scenario is that you won’t be able to produce work you feel good about because of the time constraints. Additionally, you may even have to pass on another job that would have been more beneficial to your business.
Published by Tom Geller | Wednesday, May 1st, 2013
Who willingly leaps from a warm bed on a rainy morning? Yet that’s a question you might ask if you want to start freelancing. The world awaits, while the familiar comforts. Even if a difficult situation motivates you—a bad boss, job dissatisfaction, or unemployment—fear of the unknown can freeze even the intrepid.
But take heart. You’ll still be the same, familiar, human being; you’ll only become a new human doing. Here are five tips to help you use what you have, stay what you are, and get what you need to prepare for a transition to freelancing.
1. Collect your assets.
You have a professional history: use it! Make a portfolio of your past work, even if it’s not directly relevant to your new freelance practice. The online version can be built with WordPress, Drupal, Muse, or any other web software, and it should contain tangible results of your past work, such as print or digital samples. (If your work is service based and doesn’t produce tangible output, replace portfolio samples with client endorsements and illustrations of your work process.)
Published by Tom Geller | Friday, March 22nd, 2013
Most freelancers live a feast-or-famine existence. We’re either pushing hard to finish a client’s urgent project—and aren’t they all urgent?—or we’re wiling away the time, wondering what to do with ourselves.
When there’s a feast of work, clients define your activities and goals. But during famines, you’re on your own. You want to use the time well, but don’t have an external authority guiding you. Uncertainty can freeze even the most intrepid freelancer into inactivity.
Don’t let that happen to you! Here are five things to do to keep your business moving forward when you have downtime.