With the holiday season upon us, you may be thinking about email as a way to get the word out about your products or services. Email is still a great way to capture and engage customers—if you know how to plan a campaign that maximizes marketing dollars and maintains your company’s brand and reputation. This week we released a course by online marketing guru John Arnold that explains how to do it right. John has some serious cred in the email marketing world as the pioneer of Constant Contact’s small business education program, a sought-out conference speaker, and the author of For Dummies books on online marketing.
In Effective Email Marketing Strategies, John gives practical tips for how to build a top-quality subscriber list, comply with spam laws, increase sign-ups, choose design elements that grab customers, create compelling content, write subject lines, analyze the effectiveness of your email campaigns, and much more. Here’s a peek:
John’s number one email marketing tip? Think long-term.
“Avoid planning one email at a time or judging your success on one or two emails,” he explains. “Instead, plan to invest in email marketing over the course of six months to a year with multiple emails over the course of several campaigns. That way, you give a chance for the power of repeat messaging to work and you give yourself a chance to fine-tune your email content, frequency, and targeting.”