In this article, I’ll review some of the basic information about fonts and how to manage them for best results, with information from my course Font Management Essential Training.
Many of us think of fonts as simply the text-styling tools in our font menu—things like Helvetica Light, Cooper Black, Arial Narrow, and Zapf Dingbats. But fonts are much more than choices in a menu.
Ellen Lupton said, “Typography is what language looks like.” If this is true, then fonts are the tools we use to make language visible and enhance its meaning in type. And what amazing tools they are!