Posts Tagged ‘Blogging’

WordPress 3.6: What’s new, and why it matters

Published by | Thursday, August 1st, 2013

A few months behind schedule, version 3.6 of WordPress is out and ready for you to make the most of. The scope of changes in this release are relatively minor, but the updates are important and will help in your day-to-day work with WordPress. Here’s what’s new and why it matters to you.

Twenty Thirteen: The new theme standard

Since 2010, a new default theme has been released every year, and this year is no different. With 3.6 comes Twenty Thirteen. While the previous three themes—Twenty Ten, Twenty Eleven, and Twenty Twelve—got progressively simpler, Twenty Thirteen goes in a new design direction. It’s aggressively blog-centric with a heavy focus on Post Formats, and it’s a great example of the popular flat design trend currently sweeping the web.

The Twenty Thirteen WordPress default theme

Post Formats are a new feature in WordPress 3.6 that lets you choose unique layout and design templates for specific types of blog posts, such as images, videos, quotes, and regular articles, among others. The Twenty Thirteen theme supports Post Formats by providing a bold, unique visual style for each post so your site visitors can differentiate between the content in each one. In the image above you see the Video, Quote, Status, and Chat post formats on the front page. The Standard post format has a white background. The post format styling is also carried over into the post editor so as you change your post format you’ll see the styling change as you work, and the post formats are now identified using icons throughout the dashboard.

Online marketing fundamentals: Blogs, SEO, & beyond

Published by | Wednesday, December 7th, 2011

The web has completely changed marketing from a primarily one-way form of communication to an interactive, two way customer-centered conversation. It has also changed the rules of participation. You don’t need a big budget or a marketing team to embark on an effective online marketing campaign, you just need to know the fundamentals of online marketing so you can get started on a new campaign, or optimize the campaign you have. The smallest businesses—the one-woman design shop, the auto repair place down the street, the ten-employee consulting business—can engage in many of the same marketing activities as a multinational fast-food chain with a massive marketing budget.

In Online Marketing Fundamentals, web marketing expert Lorrie Thomas Ross explains how businesses can:

• Set themselves up for success by defining their audience and creating an effective website

• Use social media sites from Facebook to Foursquare to interact with customers and prospects in new ways

• Blog to become credible sources of information and reach new audiences

• Use SEO and SEM to reach customers interested in their goods or services

• Analyze their online efforts with web analytics software

• And much more

Whether you’re contemplating your first web marketing efforts or are an experienced web marketer looking for new ideas, you’ll find plenty of information in Online Marketing Fundamentals.

Interested in more?
• All business courses in the Online Training Library®
• Courses by Lorrie Thomas Ross in the Online Training Library®

Suggested courses to watch next:
Social Media Marketing with Facebook and Twitter
Effective Email Marketing Strategies
Analyzing Your Web Site to Improve SEO
Google Analytics Essential Training

Grokking the Gravatar

Published by | Monday, May 11th, 2009

gravatar

 

 

I am usually the reassuring one; helping others get past the “feeling dumb” part, and into the mindset of being open to learning new things. Now that I’m officially a blogger (took me long enough, eh?) I wanted to learn how to make my picture show up next to my comments.

The process was a little uncomfortable, but it worked. I logged on to the free service at  http://en.engravitar.com and followed the directions. Gravatar stands for Globally Recognized Avatar. I used the same email address that I use when I post a comment to our blog. Magically, once I loaded my image there, it appeared in our blog next to my comments.

It’s weird to me that one disparate service can tie my email address to my picture off my hard drive to unrelated software that we use for blogging. We’ve apparently set up our WordPress software to acknowledge the gravatar image plugin. I hope you’ll comment on this post by uploading your pictures to gravatar and seeing the magic happen yourselves.  It’s easy, fun and a little weird. And it even makes a person who is feeling dumb feel a little more cheeky.

 

Going beyond words

Published by | Friday, May 1st, 2009

10,000 Words lists lynda.com as a resource for journalists who need to build their skills beyond just writing. In the current market, journalists are often asked to do more than just write: These days they are expected to know how to code. Read the full story.