Remember the Star Destroyer blazing across the screen in the opening of Star Wars? Or Indiana Jones running from a giant rolling boulder in Raiders of the Lost Ark?
The opening moments of a film are crucial for capturing your viewers’ attention and getting them invested in your story from the start—especially on the Internet, where that “next thing” is just a click away. When planning our documentaries, we often put more time and resources into that opening scene than anything else.
As a director for the lynda.com Creative Spark documentary series, I’m lucky to profile designers, photographers, and other artists who have cool creative spaces or exciting creative processes and tools.
But Mike Winkelmann—better known online as Beeple—had none of those.