Business - Post archive

Refocus and reach your goals for 2014

Published by | Tuesday, March 25th, 2014

Reach your goals for 2014

Each January we make resolutions and set lofty goals—but following through with them can be a challenge. Have you already lost sight of your goals for 2014? Or have you considered abandoning them altogether because they seem too difficult?

Brain experts say that once you set a goal it’s natural for your mind to begin thinking of reasons why you should not, or cannot, accomplish it. You brain goes on autopilot, insisting that your goal is unattainable because of x, y, and z. But you can learn to shut down that negative reasoning, and I’ll show you how.

Troubleshooting Wi-Fi security: Monday Productivity Pointers

Published by | Monday, March 24th, 2014

Troubleshooting wi-fi security

Before we get started, I’m happy to announce this week marks our 52nd week of Monday Productivity Pointers–one whole year of productivity with lynda.com! Thanks to each and every one of you for sending in your requests and your recommendations.

Learn from bad experiences: Management Tips

Published by | Wednesday, March 19th, 2014

Learn from bad workplace experiences

It’s reality: Even our leaders can make mistakes. Working for some leaders can prove to be particularly challenging. It could be due to their questionable competence, sketchy ethics, or a generally bad attitude—but if these traits sound familiar, then you just may have the proverbial “bad boss.”

The good news is that you can learn a lot from a bad boss. If you aspire to run the department, or the organization, or even start your own company, then listen up! Great mentors will help you accelerate your growth, but bad examples around you can help even more. The negative emotions their behaviors stir up force us to pay attention. So take notes, be kind and cautious in response to their crazy behavior, and spend all the time you need to plot your escape. Soon enough, you’ll have your shot—and a long list of things you won’t do when you’re the new leader.

Write a press release: Monday Productivity Pointers

Published by | Monday, March 17th, 2014

Write a press release

When you’ve got news to share with the world, a press release is an ideal way to get the word out.

A press release is a notice you send to news outlets about something you consider newsworthy. It’s like a teaser trailer for a movie: You want the reporter to read your press release and be intrigued enough to call you, find out more about your story, and write about it.

Hiring talent: Management Tips

Published by | Wednesday, March 12th, 2014

Management Tips

It’s sometimes shocking how useful honesty can be, yet we often avoid it. Take hiring talent as an example. We should be honest to ensure that candidates know exactly what they are getting into. But instead of telling them about team quirks, odd office dynamics, and long hours driven by client needs, we often lie. We push out polished and agreed–upon images about a team and company that don’t exist in the real world. We tell them everything we can think of that is good about us, but nothing that sounds remotely imperfect or strange.

Q&A with best-selling author Jonah Berger

Published by | Tuesday, March 11th, 2014

Jonah Berger

Jonah Berger spent a decade studying what makes products and ideas go viral. Now the research behind his New York Times best-selling book Contagious: Why Things Catch On is available in a lynda.com course.

In the example-rich, one-hour course Viral Marketing: Crafting Shareable Content, the Wharton School marketing professor shares the six steps to crafting messages and information that get people talking.

In a recent Q&A, Berger revealed some surprises in his own research, corrected a common misconception about viral marketing—and told us about the one product he loves to share.

Write a letter of recommendation: Monday Productivity Pointers

Published by | Monday, March 10th, 2014

Monday Productivity Pointers- Writing a letter of recommendation

This week on Monday Productivity Pointers we’ll be ditching technology and getting back to old school communication: writing letters. Specifically, writing letters of recommendation.

At any point in your life, you may be called on to write a letter of recommendation for someone you know well. It could be for a college application or a new job, but no matter the occasion, one fact remains the same: Someone else’s success is riding on the quality of your letter. In this week’s video, I’ll show you how to write a great letter.

Communication at work: Management Tips

Published by | Wednesday, March 5th, 2014

Management Tips

Communication at work is a lot like trust: Both take time to build but can be lost in a moment.

In this week’s first tip, I’ll tell you several phrases you should avoid saying at work. Here’s one: “That’s not my job.” Even when it’s true, it’s never helpful. It draws lines, sounds combative, and otherwise turns people off. So one part of effective communication is choosing the right things to say, while another is avoiding troubling or unproductive phrases.