Author Archive

Q&A with best-selling author Jonah Berger

Published by | Tuesday, March 11th, 2014

Jonah Berger

Jonah Berger spent a decade studying what makes products and ideas go viral. Now the research behind his New York Times best-selling book Contagious: Why Things Catch On is available in a lynda.com course.

In the example-rich, one-hour course Viral Marketing: Crafting Shareable Content, the Wharton School marketing professor shares the six steps to crafting messages and information that get people talking.

In a recent Q&A, Berger revealed some surprises in his own research, corrected a common misconception about viral marketing—and told us about the one product he loves to share.

NYTimes.com: More workers seeking training

Published by | Friday, September 21st, 2012

According to a print and online New York Times article this week, more and more workers—from mechanics to librarians to doctors—are turning to lynda.com and other training sources to stay competitive in their careers.

“The need to constantly adapt is the new reality for many workers, well beyond the information technology business,” writes author Shaila Dewan in the Sept. 21 Business Day story To Stay Relevant in a Career, Workers Train Nonstop. “Going back to school for months or years is not realistic for many workers, who are often left to figure out for themselves what new skills will make them more valuable, or just keep them from obsolescence. In their quest to occupy a valuable niche, they are turning to bite-size instructional videos, peer-to-peer forums and virtual college courses.”

lynda.com helps HuffPo blogger land tech job

Published by | Tuesday, September 18th, 2012

To break into the professional world of technology, says Huffington Post tech blogger Pietro Rea, you should narrow your search, create a portfolio—and build up your skills via lynda.com and other resources.

In the recent post “From Liberal Arts to Technology: Making the Switch,” Rea says he personally used lynda.com iOS training to “make the switch from ‘business guy’ to ‘tech guy.’ ”

Landing a job in the tech industry, he says, means knowing everything from Java and PHP to understanding algorithms and software architecture. “Omitting this foundation,” he argues, “would be like trying to become a surgeon without knowing basic biochemistry.”

Recruiter recommends lynda.com for job seekers

Published by | Monday, September 17th, 2012

Staffing expert and executive recruiter Leslie Ayres recommends lynda.com as an efficient and affordable way to find a job or get a promotion in the recent article “DIY Online Training Can Boost Your Career.”

Published on LifeGoesStrong.com, a site with advice and inspiration for active people ages 45 to 65, the story points out that “the future of learning is online training” and that lynda.com provides knowledge, confidence, and an edge over the competition.

“I sure don’t have the time or interest to register at college, then drive every Tuesday night to sit in a room just to learn how to use my iPad,” writes Ayres. “And I don’t want to weed through lists of short amateur YouTube videos, either.”

She recommends courses like Cloud Computing First Look, Designing a Brochure, and WordPress Essential Training to help professionals “hit the ground running when you do get your next job, or bring a new level of awesome to the job you have now.”

Inc. magazine names lynda.com among fastest-growing companies

Published by | Thursday, August 23rd, 2012

 

Inc. 5000 logoFor the third year in a row, lynda.com joins the ranks of the Inc. 5000, a list of the nation’s fastest-growing companies as compiled by Inc. Magazine. With 188 percent growth in the last three years, lynda.com ranks number 1,572 in the list of companies from industries as diverse as health, construction, finance, travel and real estate. Among education companies, lynda.com ranks number 32.

Businessweek.com highlights lynda.com business model

Published by | Thursday, August 16th, 2012

lynda.com is featured in a Bloomberg Businessweek story about company founders who hire a CEO to manage their businesses. The article, in the site’s Small Business section, describes how the owners of fast-growing companies bring in outside managers to help run the businesses they created. Author Karen Klein writes that after hiring Eric Robison as the CEO of lynda.com, company founders Lynda Weinman and Bruce Heavin “work as a team with Robison but focus on what they love: expanding curriculum, coaching new teachers, and creating value for students.”

lynda.com to host a free webinar on online learning

Published by | Monday, August 13th, 2012

This week, lynda.com presents a free webinar for educators as well as corporate and government trainers. In Online learning: How video changes and enhances the way we learn, discover how a great online video addresses the “why” of each lesson, presents the big picture of the subject matter, and supports the big-picture idea with granular details and steps.

In the last three decades, education has moved beyond the four walls of the classroom to the infinite possibilities of the Internet. Training resources using rich media are everywhere: YouTube, Vimeo, Open Education Resources, lecture capture inside learning management systems, and third-party rich media libraries.

Educator and digital media expert Laurie Burruss leads our free webinar, explaining how these factors affect our learning:

• transcripts and closed-captioning

• playback controls

• anywhere/anytime access

• personalization and customization

• repetition and failure in a private setting

 

Webinar details:

When: Thursday, August 16, 2012

Cost: FREE

Choose your time:

7 to 8 a.m. PDT

10 to 11 a.m. EDT

Register for time-slot one

 

11 a.m. to noon PDT

2 to 3 p.m. EDT

Register for time-slot two

 

lynda.com receives Green Business certification

Published by | Friday, July 13th, 2012

lynda.com recently earned Green Business certification from the Green Business Program (GBP) of Santa Barbara County. The largest company ever to be certified by the program, we’ve taken critical steps to reduce the environmental impact of our Carpinteria campus. Some of our efforts include:

  • • Reduced energy use through window glazing, motion-sensor lights, on-demand water heaters, and office equipment that is programmed to shut off during inactivity.
  • • Reduced water usage. Outside, the company saves an estimated 1 million gallons of water per year with sensors that regulate the sprinkler system based on weather. Inside, low-flow fixtures and dual-flush toilets save an estimated 2,000 gallons per month.
  • • Reduced solid waste. In addition to providing reusable dishes for lunch, and compostable and recycled paper cups in place of polystyrene coffee cups, a food-scrap composting program in the lynda.com cafeteria diverts an estimated 60 gallons of food scraps from landfills each month. lynda.com also uses 100 percent recycled copy paper, encourages double-sided printing, has donated more than 7,500 pounds of office equipment and fixtures to Habitat for Humanity of Southern Santa Barbara County, and has recycled more than 4,000 pounds of e-waste.
  • • The instatement of an employee commuter program that includes more than 100 participants (45 percent of on-site employees). In just two months, the commuter programs collectively saved almost 600 gallons of gas and reduced emissions by more than 11,500 pounds.

“As we continue to grow, lynda.com is committed to improving its sustainability and setting an example in the community,” says Jacqueline Burge, director of facilities at lynda.com. “Our campus is in such a beautiful setting, and as a company we are striving for continuous improvement in our impact on the environment.”

The GBP of Santa Barbara County aims to recognize, through certification, local businesses that go beyond required measures to serve as models of sustainable business. Earning a certificate from the program means that a company has made a commitment to the community to go above and beyond typical green measures and stand on the cutting edge of sustainable business practice.

“We are proud to have lynda.com join the ranks of our certified green businesses in Santa Barbara County,” said Frances Gilliland, program director at the GBP. “Environmental sustainability is so obviously an important part of the corporate culture at lynda.com. Management and staff have undertaken significant efforts at their facilities, particularly in the areas of ridesharing and water conservation. We look forward to working with them well into the future, and look to them as both an example and resource for other local businesses working with the Green Business Program.”

Let us know what you think in the comments section below. We’d love to see your comments and questions!