In a previous job designing web sites for a newspaper, I discovered the value of media. When I started to learn about traffic patterns on web sites using an analytics product, I realized that photos, videos, galleries, and slideshows can significantly increase the amount of time people will spend engaging on your site. On any given day, our most popular article would give us around 20,000 page views, but publishing a slideshow could easily produce four to six times that amount of traffic, and it took less time to put together.
Think about it—when you go to Facebook, what are you more likely to interact with, a status message or a gallery? Facebook knows galleries get more interaction and ranks posts to appear more prominently on the timeline if they contain any sort of media. That’s why it’s better to include a photo or a video in your posts. (For more on this, check out Anne Marie Concepcion’s Social Media Marketing With Facebook and Twitter course.)
While photos can be quite easy to take, creating a gallery system can be more challenging. This week on View Source, I will show you an easy way to create photo galleries for your web site using a jQuery plug-in called Galleria.
What about videos?
Videos are another great option that can help you make your site stickier and more engaging, but they can also be harder to host and display on your site. If you’re looking to have a collection of videos on your web site, one good option is to have YouTube host your videos. YouTube has the infrastructure to serve four billion videos per day and has 800 million unique users in a month, and YouTube videos are easy to include in Twitter, Facebook, or WordPress posts since each upload has its own easy to embed, pre-written code housed under the Share button.
In addition to embedding videos, the best way to improve the visibility of your videos is through a YouTube channel. A YouTube channel gives you a presence on YouTube that will be indexed by Google, so uploading your videos has the added advantage of making them more easily found by YouTube’s huge audience, as well as Google’s. You can add descriptions (with links back to your sites), tags, and people can subscribe to your channels to keep up with your latest videos.
What about my web site?
If you’re a web developer and you’d rather not use the YouTube embed link to post your videos to your site, take a look at this episode of View Source, where I show you how to read a YouTube-provided XML file that lets you add a YouTube channel playlist directly to your site. The task of converting information from one data format to another more usable format is called Parsing and it is a key skill that all developers need to master.
If you use any of the above solutions, when you upload to YouTube, your embeds, sidebars, and on-site playlists will also automatically update and reflect your changes right on your site. That alone simplifies the production process quite a bit.
One feature that you might not be aware of is the ability to upload directly to your YouTube channel through most smartphones. Smartphones, like iPhones and Android devices, have excellent built-in video editors that will quickly let you crop out and adjust your video before sending it directly to your YouTube channel. Using tools like this is a great way to cover special events, and a quick way to post to your site remotely without having to import, edit, and upload your video through a traditional desktop application.
There’s a lot more you can do with YouTube, like create a special channel for users to post videos to directly. In one of my previous jobs, we created a channel for a contest where people submitted videos of themselves dancing to win tickets to a concert. The videos submitted are aggregated, but not posted live until approved. You can also annotate messages into your videos, and alter your movies with YouTube’s built-in editor. It’s definitely worth a second look when creating your workflow strategy.
A photo online is truly worth a thousand words, but the power of video is not to be underestimated. Having a good strategy and utilizing tools like Galleria and YouTube will expand your brand’s reach, make your life easier, and make your sites more engaging in the process.
Suggested courses to watch next:
• Create an Interactive Video Gallery with jQuery
• Create an Online Photo Gallery with jQuery and Dreamweaver
• Create an Interactive Map with jQuery and Dreamweaver
• jQuery Essential Training