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Investing in social media for your business

Published by | Wednesday, August 7th, 2013
Create an Integrated Online Marketing Plan

Explore this course at lynda.com.

How much time and money should I spend on social media?

This frequently asked question sums up the frustration of countless business owners and website publishers. Many social media experts say it’s essential to have a social presence. But not all businesses are the same, nor do they all make money the same way, so it’s critical to first develop an integrated online marketing plan before executing a successful social media strategy to promote it.

Define your messaging
Start with your marketing message and strategy, and clearly define the unique value proposition of your business. What do you bring to the table that sets you apart from your competitors, or solves your customers’ problems more efficiently? Once your message aligns with your business goals and reflects your strengths, you’ll need to assess how and where to communicate it.