Author Archive

Combat ad fatigue to earn more in commissions

Published by | Tuesday, February 4th, 2014

Learn how to combat ad fatigue to drive more traffic to lynda.com—resulting in more sales and commissions for you!

What is ad fatigue?

Ad fatigue occurs when your ad’s target audience sees your ad so many times they stop looking at it—and your click–through rate drops.

How do you prevent it?

Combat ad fatigue by simply swapping out the banners on your website at least once per month.

The Partners site offers more than 450 banners in all different sizes. Use the “lynda.com promotion” banners to target a more general audience, or choose one on a specific software or subject that appeals to your site visitors.

Earn a commission on gift memberships

Published by | Friday, December 13th, 2013

Did you know that as a lynda.com Partner, you earn 10 percent on gift memberships purchased through your banners and links?

Encourage your site visitors to give the no-wrap, no-ship gift of learning to their friends, family, and colleagues by posting our gift membership banners on your site or in your newsletters. When someone clicks through your banner to our Give the gift of learning page and purchases a gift membership, you’ll earn a 10 percent commission. Find these banners by filtering for gift memberships on the choose banners page of the Partners site.

You can also add related text links to your site, incorporate them into blog posts, publish them via Facebook or Twitter, and add them to your newsletters. Get the text link by filtering for gift memberships on the get text links page of the Partners site.

Embed videos onto your site

Published by | Monday, November 11th, 2013

We’re happy to announce that, as Partners, you can now embed free lynda.com videos right onto your websites.  This is a great way to show your visitors what it’s like to learn on lynda.com.

Each of our courses has several videos you can choose from, including a Welcome video. The videos include your tracking code, so you’ll earn payment when someone watches the video, then clicks through to lynda.com and buys a membership.

To get started, click the Get assets dropdown menu in the header, and choose Embed videos.

Want help searching for free videos and embedding them on your site? Watch Embedding videos on your site using the Embed Video tool in the Help + resources section of the Partners site.

New Adobe Creative Cloud banners

Published by | Friday, October 25th, 2013

New banners for Adobe Creative Cloud training are now available for Partners to publish on their sites.

Partners can introduce the most up-to-date Adobe training to their site visitors by publishing banners on their home page and adding them to their newsletters.

Adobe Creative Cloud banners can be found in the Choose banners section of the Partners site by filtering for Adobe Creative Cloud under software.

Learn Adobe Creative Cloud

300×250 Learn Adobe Creative Cloud Banner


New Partners site launches!

Published by | Wednesday, May 29th, 2013

We’re excited to announce that we’ve completely revamped the affiliate portal to make it easier for you to manage your campaigns.

Designed with a friendlier interface for simpler navigation, the new lynda.com Partners site includes these major improvements:

Partners_img1_Get-assets

Get assets

• New tools let you embed lynda.com videos on your site, and generate custom links.
• We’ve added more links and banners to choose from.
• It’s easy to filter and search links, banners, and videos.

Partners_img2_Track-perf

Track performance

• Now it’s easier to compare various campaigns.
• View graphs that show your sales, commissions, or clicks over time.

Help + resources

• Watch videos that explain how to find things and use features on the lynda.com Partners site.
• Click on the Partners_question icon on any page for quick answers and helpful tips.

The program itself hasn’t changed; your existing campaigns and commission structure are the same as ever. But we hope the new site improves your experience as a lynda.com partner.

Keep an eye out for Partner Program newsletters and watch the News + updates section of the lynda.com Partners site for program updates, tips on how to be a successful partner, and limited-time special offers.

Since we began working with affiliates in 2009, we have seen fantastic growth in sign-ups, clicks, and sales. It’s been wonderful partnering with you to introduce lynda.com to others, and to reward you in the process.