This week Bert walks us through creating reflections and shadows cast by the neon tube lights in this store sign.
What do we do when we present a great novel idea to our higher–ups and they don’t approve it? We often start generating less novel ideas—and that benefits no one. Listen to creativity expert Stefan Mumaw as he explains how to sell your novel ideas to stakeholders so they see their value, and put them into action.
Know what’s important to your audience and then sell it through that lens.
Creativity is not an external force or a rare skill; it’s a habit that anyone can learn. All you need are the tools to unlock it and you’ll be able to generate better ideas faster. Brainstorming is a fantastic tool to help unleash your creativity and uncover a wealth of unique and relevant ideas—but if approached incorrectly it can also be a wheel-spinning bust. Listen to these great tips from Stefan Mumaw so your next brainstorming session is a creative success!
Find no more than five to seven people to include, and make sure you’re choosing a diverse group of people. Find folks from outside of your department, even outside of your company. Outsiders bring fresh perspectives and while they may not be able to solve the problem as acutely as people who are more familiar with the problem, they may take you down roads you may not have considered.
Although there are many stylistic approaches to logo design, there are certain fundamental attributes that make a logo successful.
It’s no secret that our world is being flooded with more images, tweets, articles, books, designs etc. every minute, so creating a unique design has never been more important. Although there are times when the creative fairy blesses us with an inspired design, more often than not great designs are hard earned. Proper research, intelligent creative thinking, and a lot of exploratory drawing should be part of your creative process every time.
Making a connection with your viewer and staying with them is an important part of effective logo design. This can be accomplished in a variety of ways: being unique, keeping it simple, using a clever concept or play on a business’ name, making an emotional connection with your viewer, and more.
Why do we need spot colors? It’s because humans can see a wide range of colors—some say 10 million shades—but there’s a limit to what we can print in CMYK, the industry-standard combination of cyan, magenta, yellow and black inks. This is where spot colors – absolute colors generated by a specific ink – come in to fill the gaps.
CMYK has its limits
The diagram below represents the range of colors humans can see. You’ll notice that what we can see on a monitor, and what the CMYK offset printing process is capable of reproducing, is less than what spot colors (the “PANTONE gamut” in the diagram below) can achieve. Bright oranges and navy blues can be especially challenging.
What do you do when you’re faced with creating a great design—but have no images to bring variation and interest to the piece? John McWade’s answer to this common challenge is to use more white space, also known as negative space. This is the portion of a page left unmarked, such as margins, gutters, and space between columns, lines of type, and graphics. It may sound like a simplistic solution, but it’s a great way to make your design more dynamic, and attract your viewer’s attention.
Everyone dreads “scope creep.” That’s when a project keeps expanding, either due to endless revisions or the addition of new work that wasn’t part of the original plan. To avoid it, be up front with clients about the number of changes covered in the fees that you’ve agreed upon. Additional work and/or revisions can certainly be accommodated, but you’ll need to amend the original agreement so that you’re fairly compensated for it.
What qualifies as a revision? What’s the difference between minor changes and substantial ones? You’ll have to define the line between the two, and make it clear to your client before you begin work; add this definition into the Terms & Conditions section of your agreement.
Whether you’re designing a website, a logo, a product, a building, or an app, it’s valuable to begin that design process with a drawing. Drawing enables us to focus on the overall vision without getting distracted by details like color, font, or texture—which at this early stage are not important, and can actually hinder the development. The beginning is about the broad strokes, which is why drawing is such a perfect medium. Drawing on a Wacom is even more perfect, for a couple of reasons:
We live in a world where the majority of the content we create (text, designs, messages, etc.) is digital, so having your initial drawings in digital form lets you share them more easily, and import them to other programs where they can be further refined.