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The power of previsualization… what is “preVIZ”?

Published by | Friday, February 1st, 2013

The power of preVIZ

PreVIZ is short for “previsualization.” It’s a technique that allows filmmakers to quickly visualize parts of a script to solve problems and inform planning and execution prior to a costly production phase. Oftentimes, this process creates momentum and excitement and helps you determine where to allocate your creative and financial efforts.

What if you had a looking glass into the future of your projects? What if you could help uncover what projects your firm would work on and what they’d look like? I discovered something amazing by watching several behind-the-scenes documentaries of my kids’ DVDs. This insight helped me identify an opportunity for a new type of design group at my company. I realized that filmmakers had developed a language and a methodology for creating their movies and telling their stories. I learned that the same process could be used to design anything from a website, product, service, or business strategy. Storytelling the future seemed like a very valuable proposition.

I was discovering the power of preVIZ.