Improve your brainstorming: Management Tips

Published by | Wednesday, January 15th, 2014

Improve your brainstorming

Civility and politeness are great traits to have in an office environment—but when it comes to brainstorming, they also undermine creativity in a group setting.

This week’s first tip turns brainstorming on its head. It’s often said that harnessing the power of combined ideas and conversation yields more creative results than the same number of people working alone, but it isn’t necessarily true. In fact, when groups fall victim to common brainstorming pitfalls, they aren’t any more creative than individuals. My first tip this week can help you and your team brainstorm successfully.


The second tip builds on the first, showing you how to address the devil’s advocate in your group (there’s one in every bunch). These are interesting folks who question assumptions, poke holes in logic, and love a good debate—and while they make brainstorm challenging, research suggests they actually have a positive impact on group creativity. So figuring out how to deal with these personalities will increase the effectiveness of your brainstorming.

Take this week’s tips to heart to enhance your creativity and invite game-changing conversations that can boost your team’s performance. Watch the video above to get started, and check back next week for more Management Tips.

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