Many online sources claim that over 40 percent of email is now read on a mobile device. The email you design for your customers has nearly a one-in-two chance of being read on a smartphone or tablet.
Now the real question: Will it be a good reading experience?
The biggest challenge in HTML email design is the lack of HTML support in some desktop- and web-based email clients. When HTML support was added to email clients, the original intent was to allow for rich text formatting. This gave us the opportunity to make text bold or italic, and even change the text color.
However, marketers quickly capitalized on the increasing levels of HTML support in modern email clients, putting email at the center of their strategies. As email clients began to support tables and limited CSS styles, our modern-day HTML emails were born.
While some email clients haven’t added much more support over the past years, others have added support for CSS3, fonts, and even responsive design patterns. As web professionals, we’re now faced with combining techniques that will work in more limited email clients, while supporting an ever growing, and more advanced, mobile market.
In my new course Creating a Responsive HTML Email, you’ll learn how to combine the latest web techniques while maintaining backward compatibility, and to design optimized HTML emails that look great across a wide range of platforms, email clients, and devices.
Be sure to watch the example video above, and check out the full course on lynda.com to get started creating responsive HTML emails.