Monday Productivity Pointers: Raising funds with Kickstarter

Published by | Monday, April 22nd, 2013

This week’s Monday Productivity Pointers is about Kickstarter. Everybody’s talking about Kickstarter after the Veronica Mars TV show raised a whopping $5 million of funding to create a full-length feature movie—not from Hollywood execs or sponsors, but from fans and private backers like you and me.

Kickstarter is a crowdsourced fundraising site for projects: You can seek funding for your own project, and also contribute as a financial backer to someone else’s project that you think is a great idea and that you’d like to see come to fruition.

My first video will walk you through creating a Kickstarter project step-by-step, including determining how much funding you’ll need, creating rewards, and stating your project’s risks.

You’ll set a financial goal for your project over a set amount of time. If you meet your financial goal, the backers who have pledged money to your project are then charged. This ensures that no one spends money on a project that won’t actually come to be. This is also why it’s imperative that you meet your financial goal—it’s all or nothing!

My second video is about driving traffic to your project once it’s live and the clock is ticking. I’ll show you some strategies to make sure you’re marketing your idea to the right audience.

In addition, I’ll give you a neat trick for your project’s video. Your video is the first thing potential backers see when they land on your project page, and you can use the short video to explain your cause to your audience. I’ll show you how to quickly find out the most popular hours of the day for your video’s traffic, and whether your backers are arriving at your video via Facebook or Twitter. With this knowledge, you can adjust your marketing efforts so that you’re active during those times and on those social networks.

Feel free to leave questions or comments below. See you next Monday with another productivity pointer!

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Kickstarter is a trademark of Kickstarter, Inc.

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