Animation has a way of connecting with a viewer that is very different than a still image. The power of a still image or illustration lies in its composition and content. Animation on the other hand, adds timing and movement into the mix, and these elements are an important tool you can use to communicate with your audience.
The speed and direction that your graphic elements move in tell your viewer information that adds to the overall content and composition of your piece. If your object moves quickly and comes to a sudden stop, then, that could be combined with a dark, intense composition to communicate a sense of drama and action. Smooth, fluid movements could work well for romance, or even a somber mood. Sharp, punchy moves are great for comedy.
This kind of subtle animation is all about control. Both After Effects and CINEMA 4D have excellent graph editors that will allow you to really express emotion through your animation. If you’re interested in learning more about this topic, check out this week’s Design in Motion tutorial titled Styling animation to communicate emotion (embedded up top), then check out my CINEMA 4D R12 Essential Training course, or After Effects Apprentice 03 by Chris and Trish Meyer. Both courses have chapters that go into detail about controlling your animation with curves.
Interested in more?
• The complete Design in Motion weekly series on lynda.com
• All video courses on lynda.com
• All courses on After Effects and CINEMA 4D on lynda.com
• Courses by Rob Garrott on lynda.com
Suggested courses to watch next:
• After Effects Apprentice 12: Tracking and Keying
• After Effects CS5.5 New Features
• After Effects CS5 Essential Training
• CINEMA 4D: Rendering Motion Graphics for After Effects