I meet a lot of people who come from a print background and are interested in learning new web skills. Learning to make that transition doesn’t have to be scary—I know because I was one of those people who learned about designing for print first and then moved on to the web. I went through my first few jobs working for commercial printers learning about paper, inks, imageSetters, imposition, trapping, film, and typography. When the web came around, I realized that it was the next big thing and I needed to learn as much as I could about it in order to survive in the long run. Eventually I managed to learn what I needed and move on to work on the web full-time.
The web can be scary, but learning new web skills doesn’t have to be hard. It’s like trying to eat an elephant…you have to do it one bite at a time. In this post I will share some of my learning experiences and offer some recommendations for those with a print background who are interesting in learning more about web development. I encourage you to share your print to web journey, and to ask questions, in the comments section below.
Overcome the experience deficit
Every job listing will ask for years of experience. Whether it’s two years or five-plus years, I’ll let you in on a secret—the years are not as important as your portfolio. If you come from the print field, you know what I mean. Generally people get hired based on what they’ve accomplished, not how long they’ve been doing it. I know because I landed my first online job with zero years of experience in the field, and I did it by building a portfolio of work that was equivalent to years of experience. Although I hadn’t worked in the industry, I had projects to show that I knew what I was doing. So, your first step in the print to web development migration is to start building websites as soon as possible.
Start by learning how to build sites with WordPress. It doesn’t require any development skills and it’s pretty easy. You’ll need to know how to set up WordPress and how to set up a server with your own domain name. For help with this, check out Managing Hosted Websites, a course that goes through the process of setting up a domain name and installing WordPress. Once you’ve installed WordPress and set up your server and domain name, it’s time to start building web sites. For this I recommend checking out WordPress Essential Training. Some entire businesses are based on building web sites with WordPress, so it’s a great first skill that will help you gain some of that critical experience everyone is looking for. Plus, it’s a marketable skill that you can use to build a portfolio of work right away.
In this clip from chapter one of the Managing Hosted Websites course, I discuss how to pick the right domain name before you choose your server, since your domain name decision will have an impact on how people arrive at your web site:
Just knowing how to install and work with WordPress is not enough, though. What people will really want to see is how well you can customize a WordPress web site. Go through WordPress: Creating and Editing Custom Themes to sharpen your WordPress customization skills, then dive into Create an Online Portfolio with WordPress (because after you’ve got a few sites under your belt, you’ll need to show off what you’ve done).
Build from your Strengths
Another thing I did when I got started was to focus on building from my strengths. I had a design portfolio, so I started learning software that would let me build on design skills. This was the late ’90s so I began by learning a program called GoLive, a website editor much like Dreamweaver.
I already knew how to use Photoshop, so I worked with those skills and focused on designing projects for the web first in Photoshop, and then transferring those skills to Adobe Fireworks, which is better for preparing online graphics. I knew about formats like EPS, PDF, and TIFF, so I learned about the online formats like GIF, JPEG and then PNG. The point is, when you get started plan to evolve your skills instead of trying to learn too much.
So, if you’re starting with a background in design, check out Designing Web Sites from Photoshop to DreamWeaver. This course will point you in the direction of a quick win and teach you how to build on your existing Photoshop knowledge. From there, move on to DreamWeaver with Dreamweaver CS5 Essential Training.
Find out what the market needs
Even when I was a new designer, I knew that development skills would be very valuable, but that learning development wouldn’t happen overnight. So right away I established learning development as one of my long term goals. I started with HTML since it was the easiest to learn. If you’re just getting into development, I recommend you start with HTML 5 Structure, Syntax and Semantics. It’s a thorough course that explains the basics of HTML. CSS wasn’t as critical to learn when I got started in the ’90s, but it is very today, so I would head in that direction after HTML. If you’re primarily a designer, then this should be an area of focus for you. Start with CSS Fundamentals, then move on to CSS Page Layouts, and plan to go through one new CSS course per month.
In this movie clip from chapter three of the CSS Fundamentals course, James Williamson asks the question “What is CSS3?” and walks you through the answer in detail:
Remember the elephant…one bite at a time. Don’t get overwhelmed with all the technology. Make yourself a plan and remember to be consistent with learning. Even if you watch only one movie a day or a few movies a week, you can make a dent in that virtual elephant and build enough experience before you know it. Using myself as a case study, I know you can do it. There weren’t any special skills I started with, I was a print designer just like you. If I can do it, I know you can. Just remember, even when it seems overwhelming…you can learn it!