Often times creating type is the bread and butter for motion graphics artists. But like plain old bread and butter, it can get a bit stale. When that happens, gradients are a great way to freshen up your stale type.
A gradient is simply a transition from one value to another. This can be from one color to another, or from light to dark. When used properly, gradients can be used to pump up the legibility of your type, and to make the text really leap off the screen.
Using gradients on text in CINEMA 4D boils down to understanding how textures are applied to objects. This can be a difficult concept to understand, but it’s crucial to getting control of the look and feel of your objects in 3-D. There are three main tools that help you manage the projection of textures on to the surfaces of 3-D objects: The Texture Tag, the Texture Tool, and an often overlooked command in the object manager called Fit To Object. These three elements will give you tremendous control over how your objects appear to the viewer.
For more on this, check out CINEMA 4D R12 Essential training. Chapter six has some great movies on creating and manipulating textures.
Suggested courses to watch next:
• CINEMA 4D R12 Essential Training
• CINEMA 4D: Rendering Motion Graphics for After Effects
• After Effects CS5 Essential Training
• CINEMA 4D and After Effects Integration