Stefan Bucher shares his behind-the-scenes story of designing the Saks Fifth Avenue Yeti

Published by | Saturday, December 24th, 2011

At the final lynda.com employee quarterly meeting of 2011, Creative Inspirations subject Stefan Bucher made a surprise appearance. And he brought a friend. . . well, about 300 of them.

Upon being asked by Saks Fifth Avenue in New York City to create a Yeti plush toy for sale during the holiday season, Stefan came up with dozens of Yeti options to present to Saks, who ultimately left the final decision up to him. The complete Yeti-plush package included a Yeti hangtag book created by Stefan (complete with proper care and feeding instructions for the Yeti) and a customized bag designed by Stefan and dotted with snowflakes created by another Creative Inspirations subject, Marian Bantjes, with which to properly carry the Yeti (since the Yeti doesn’t fit in any of Saks’ standard holiday bags).

Stefan finished his December presentation by revealing the Yeti from his snowflake bag before handing the spotlight over to lynda.com co-founder Bruce Heavin. Bruce then revealed that as a special holiday gift, each lynda.com employee would receive their very own Yeti. Stefan was kind enough to autograph Yeti paws for employees after the presentation.

To purchase a Saks Fifth Avenue Yeti of your own while they are still in stock, visit www.saksfifthavenue.com.

Interested in more?
Stefan G. Bucher, Designer, Illustrator, and Writer
Marian Bantjes, Graphic Artist

Suggested courses to watch next:
tokidoki, Character Illustrator
Ron Crabb, Digital Illustrator
Big Spaceship, Digital Creative Agency
Bert Monroy, Digital Painter and Illustrator

Share this:Share on Facebook1Tweet about this on Twitter2Share on Google+1Pin on Pinterest0Share on LinkedIn1

lynda.com - start learning today

Tags: ,


Leave a Reply