Online marketing fundamentals: Blogs, SEO, & beyond

Published by | Wednesday, December 7th, 2011

The web has completely changed marketing from a primarily one-way form of communication to an interactive, two way customer-centered conversation. It has also changed the rules of participation. You don’t need a big budget or a marketing team to embark on an effective online marketing campaign, you just need to know the fundamentals of online marketing so you can get started on a new campaign, or optimize the campaign you have. The smallest businesses—the one-woman design shop, the auto repair place down the street, the ten-employee consulting business—can engage in many of the same marketing activities as a multinational fast-food chain with a massive marketing budget.

In Online Marketing Fundamentals, web marketing expert Lorrie Thomas Ross explains how businesses can:

• Set themselves up for success by defining their audience and creating an effective website

• Use social media sites from Facebook to Foursquare to interact with customers and prospects in new ways

• Blog to become credible sources of information and reach new audiences

• Use SEO and SEM to reach customers interested in their goods or services

• Analyze their online efforts with web analytics software

• And much more

Whether you’re contemplating your first web marketing efforts or are an experienced web marketer looking for new ideas, you’ll find plenty of information in Online Marketing Fundamentals.

Interested in more?
• All business courses in the Online Training Library®
• Courses by Lorrie Thomas Ross in the Online Training Library®

Suggested courses to watch next:
Social Media Marketing with Facebook and Twitter
Effective Email Marketing Strategies
Analyzing Your Web Site to Improve SEO
Google Analytics Essential Training

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6 Responses to “Online marketing fundamentals: Blogs, SEO, & beyond”

  1. nice post. thanks for sharing :)

  2. Serge says:

    Please stop publishing too much awesome courses… I can’t keep up…

    • Chelsea Adams, managing editor says:

      Hi Serge! Are you working mostly in the business courses or do you jump all over the site?

      Thanks for the comment! Glad to hear you’re enjoying!

  3. OK. Good job. Please continue your journey.

  4. Preston says:

    So, the author devotes a whole 1m 14s to “Defining your target market” just to tell us to manage our time wisely by first identifying the people we really want in our customer base. She just doesn’t say how. I’ afraid this is one of those books with lots of “whats” and not enough “hows”.

    Also, I don’t see anything about keyword research or mobile marketing, I noticed the author devoted a whole 2 minutes to “online marketing strategy” Wow! A genius! Let me guess what the wisdom will be there: I need to have a marketing strategy, right? Thank you for saying that, I would not have thought of it on my own.

    Thanks but no thanks. I pass.

  5. I never would have believed I would have to know this thank goodness for google, right?

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