Archive for December, 2010

All of us at lynda.com wish you a wonderful, prosperous, healthy, and learning-filled new year!

Published by | Friday, December 31st, 2010

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Happy New Year!

The lynda.com Foundations of Photography series looks at concepts and techniques

Published by | Wednesday, December 29th, 2010

This week, we published Foundations of Photography: Exposure, an in-depth look at the concepts and techniques behind photographic exposure—from shutter speed, aperture, and ISO to depth of field, histograms, and reciprocity.

Author and photographer Ben Long, whose first lynda.com course was Photoshop CS5: Landscape Photography, shows how going beyond your camera’s auto-everything mode is an essential step to improving your photography. Indeed, one of Ben’s key messages is that once you really understand your exposure options, you can take advantage of them to get the kind of creative results you want.

Ben’s course is the first in our new Foundations of Photography series, which examines aspects of photography that go beyond specific cameras or specific versions of Photoshop or Lightroom. We think it’s as important to master these foundations as it is to master the latest versions of Photoshop, Lightroom, and other software tools.

One of our resolutions for the new year is to complement our tool-oriented courses with new courses that teach photographic foundations, that let you tag along with professional photographers and understand their technical and creative processes, and that combine instruction and inspiration.

Foundations of Photography: Exposure is the first of this new breed. Please let us know how you like it, and let us know what other types of foundational topics you’re interested in—not only in photography, but in other areas, too.

Happy New Year!

lynda.com ‘practice what we preach’ contest winner

Published by | Monday, December 27th, 2010

Working for lynda.com has a lot of perks, but recently it had one of the biggest perks of all. lynda.com held an employee contest that asked all its employees to practice what we preach. The contest required contestants to watch at least one of the courses in the Online Training Library® and learn a new skill. The goal was to inspire learning and creativity.

It has, since high school, been a goal of mine to have my own web site that I could regularly update and manage, and as a recent college graduate I found I needed this now more than ever. I needed a place not only to promote my self as a filmmaker, but also my short film Hold Up.

So I set to work making this web site, complete with photo galleries, trailers, resumes, my reel, a blog, and a video explaining my learning experience. I felt a sense of achievement and a personal fulfillment that went beyond words. I now had the power to advertise myself to the world and have my voice heard.

I really enjoyed this contest and feel like I not only learned a lot about iWeb and web site design, but also about lynda.com. Before I never really understood what learning at your own pace meant, but now I truly understand. Despite the fact I have been editing tutorials for lynda.com for almost a year now, I honestly didn’t have much experience with the site before this and had been meaning to use it ever since I had been hired.

On December 4th, they announced the winner of the contest. I felt ecstatic just to have my own web site, but I was completely floored and over joyed when they announced I won the employee contest. I am not only thankful for the knowledge and the tools the lynda.com site has given me, but I am also eternally grateful for the recognition of winning the contest.

Thank you lynda.com! Also special thanks to Bryce Poole for all the motion graphics and Will DeAngelis for audio engineering.

The lynda.com documentary team goes behind the camera with Richard Koci Hernandez

Published by | Thursday, December 23rd, 2010

The Ansel Adams Gallery in the Yosemite Valley is where multimedia journalist Richard ‘Koci’ Hernandez was first inspired to take pictures at age 12. He hadn’t been back since and this was my first trip to Yosemite, so it was pretty exciting for both of us. We were joined by Creative Inspirations Director Scott Erickson and Cinematographer/Editor Mia Shimabuku.

After an amazing shoot in Yosemite, we shot at Koci’s home in the East Bay of San Francisco, as well as downtown in the Mission District and on campus at UC Berkeley where he teaches at the graduate school of Journalism. There’s almost always a camera in his hands and we were frequently pointing cameras at each other.

Our days on location were filled with awe and inspiration. From the waterfalls in Yosemite to the amazing work Koci is doing in depressed areas of the city to interviews in historic Northgate Hall, one of UC Berkeley’s historic landmarks. The images and narrative that comprise this installment of lynda.com’s flagship documentary series are moving and thought provoking. Our team is pleased and proud to present our latest Creative Inspirations documentary, Richard Koci Hernandez, Multimedia Journalist.

Series director Scott Erickson prepares Koci for an early morning shoot on the road to Yosemite.

Series director Scott Erickson (right) prepares Koci for an early morning shoot on the road to Yosemite. In the background, cinematographer/editor Mia Shimabuku sets up her first shot.

Mia takes her first shots outside of the famous tunnel that leads to the Yosemite Valley.

Mia takes her first shots outside of the famous tunnel that leads to the Yosemite Valley.

Mia and Scott shooting in Yosemite Valley.

Mia and Scott shooting in Yosemite Valley.

Koci is trying to re-create one of his first photographs taken at age 12. The actual slide is in his left hand.  Scott and Mia capture the moment.

Koci is trying to re-create one of his first photographs taken at age 12. The actual slide is in his left hand. Scott and Mia capture the moment.

Scott and Mia shooting Koci in San Francisco's Mission District.

Scott and Mia shooting Koci in San Francisco's Mission District.

Mia and Koci square off in the Mission District.

Mia and Koci square off in the Mission District.

Scott and Mia getting background shots in front of UC Berkeley's Campanile.

Scott and Mia getting background shots in front of UC Berkeley's Campanile.

lynda.com celebrates the year and the holidays

Published by | Wednesday, December 22nd, 2010

lynda.com employees, authors, artists, and their families had a great time this year at our annual holiday party! Here’s just a few photos from our event, which featured dinner, dancing, games, and more. Just one of the amazing reasons to work at lynda.com!

Give the gift of lynda.com!

Published by | Tuesday, December 21st, 2010

lynda.com gift subscriptions are perfect for the last-minute shopper. There’s no waiting in line, nothing to wrap or ship: It takes you just a couple of minutes online, and they’ll be learning in no time.

Find the gift subscriptions that fit your budget—from a one-month membership to a full year’s Premium access. Order online and have your gift sent now, or designate a day for it to arrive in their email.

Happy holidays and happy learning from lynda.com!

New business course shows how to effectively move projects and product ideas forward

Published by | Thursday, December 16th, 2010

It’s here! You’ve watched the previews, and now the new lynda.com business course, Pitching Projects and Products to Executives, is live in the Online Training Library®. Let us know what you think!

In Pitching Projects and Products to Executives, author Dane Howard interviews executives and product managers from renowned design firms and corporations like Google, Apple, and Adobe, who share their insider take on how to effectively move projects and product ideas forward. Video and multimedia producer Richard Koci Hernandez weaves the interviews together into a captivating visual narrative. The course shows the practical techniques, processes, and communication styles employed to sell to executives more effectively, and to bring ideas to life.

Pitching Projects and Products to Executives, part V: How do you find new ideas?

Published by | Tuesday, December 14th, 2010

lynda.com will be releasing a new and very different course in our business segment soon, and your feedback on our preview videos here on the blog so far has been great! Please keep it coming. This is the fifth sneak peek to give you a sense for the course to come.

In today’s preview of the upcoming lynda.com course Pitching Projects and Products to Executives, Charles Warren, manager of mobile user experience at Google, answers the question, “How do you find new ideas?”