New Creative Inspirations, new format: Doyald Young, Logotype Designer

Published by | Friday, October 29th, 2010

Since January 2008, the documentary team at has brought you into the lives of exemplary creative professionals to afford you a unique opportunity to learn and be inspired by their wisdom and experience. After nearly three years and 23 guests in the Creative Inspirations series, we’re embarking on a new, richer approach to the series and we can’t wait to share it with you!

Until now, we’ve presented short, focused movies covering a broad spectrum of topics that help give insight into the workspace, projects, story, and philosophies of the guests we’ve featured. We’ve now shifted our approach to focus on telling unique stories in a more in-depth and personal way. Our goal is to present a cohesive story that flows from beginning to end with an engaging narrative story—a compelling view into the lives of creative individuals that tell you, in their own words, how and why they became who they are. This allows us to present a complete view of our subjects and allows you to experience it the same way you would as if you’re watching documentary film. For ease of viewing online, we are offering two ways to view the documentary: all together as one piece or as smaller sections (like DVD chapters).

Today, we are releasing our first documentary in this new format: Doyald Young, Logotype Designer. From humble beginnings in a small Texas town eight decades ago, Young shares his story, which is as elegant as his script fonts and as wise as his set of Oxford English dictionaries. Enjoy a window into the life of this accomplished artisan as he works with joyous focus in his favorite spot, his drawing table, and follow Young to Art Center College of Design in Pasadena where he shares his talents with tomorrow’s designers. Young recalls the hundreds of iterations he went through in creating the logo for Prudential, and he puts pencil to tissue creating the pages for his next book about script lettering, Learning Curves.

We have greatly appreciated the feedback you’ve generously offered about Creative Inspirations and we look forward to hearing from you more as we evolve this new approach. We will continue to offer you wonderful stories and imagery that educate, entertain and most of all, inspire.

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8 Responses to “New Creative Inspirations, new format: Doyald Young, Logotype Designer”

  1. jude says:

    The minute-and-a-half tease hooked me. I look forward to watching the new format about a gentleman who, in a world of the cheap and plastic and tinny, still knows what being a craftsman is all about.

  2. Steven says:

    Glad to read the Creative Inspiration docs are becoming a more integral part of

    No need to say they are inspiring.

  3. I love the Creative Inspirations series and I really like the new format, although one of my favourite ‘Creative Inspirations’ sections are the ‘work space’ videos. I hope this makes a return at some point.

    Does anyone know where I could buy Doyald Young’s new book in England?

  4. Hi Jason. Thanks for your kind words. I like the workspace coverage as well and when it’s integral to the storyline, we’ll be sure to include it.

    Doyald’s books are available online through his website.

    Keep watching! More amazing stories are in the post production and we’re shooting another one this week.


  5. Lukas Andersen says:

    Love and appreciate this. The combo of instruction to feed my brain and docs for inspiration have made me a happy subscriber. Thumbs up and keep going.

  6. Claudia Michelle says:

    It’s always such a pleasure for me to watch a master artist create a piece of art with solid tools like a pencil and paper or a brush and oil paint

  7. James says:

    These _are_ fantastic. What a great way to help a person understand their own inspiration from actually hearing and seeing how someone else was inspired. Sort goes to saying, “That we really can live in a beautiful world… in how art can mature the soul; in how life can be depicted through art and in how we come to enjoy other people’s insights into the world around us.”
    -Keep up the excellent work and keep exploring these interrelation venues on just how we interact with the innumerable aspects of colour, sight and dimensions of our very selves expressed therein.

  8. This is wonderful. I absolutely love typography but have never had the patience to actually draw letters by hand. I love this new format as well. Well done!

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