Archive for March, 2010

Scott Hirsch discusses his new title: Logic Pro 9 Essential Training

Published by | Friday, March 12th, 2010

I first got to know Scott a number of months back when he and I started to work out the details of the Logic Pro 9 Essential Training course. Up until the time that he came out to our studios, we had never met in person. Phone, instant message, and email was it.

During this time, it quickly became apparent that Scott was not new to training. In fact, he’s been teaching on audio/DAW subjects for 10 years now. He’s extremely adept at conveying the essentials as well as putting them into practical applications.

I’m happy to announce that the Logic Pro 9 Essential Training course that Scott was recording in February is now live.

The story: Things we cherish

Published by | Thursday, March 11th, 2010

In this segment of the story, Lynda shares some of the tenets she and Bruce use to guide the company: Love what you do, put customers first, quality above all, create indisputable value, treat everyone with dignity, always strive to be better, and many others. She and Bruce also disclose some of the stumbling blocks they’ve faced that have taught them valuable business lessons, from being unfocused, waiting to bring in professional management, and lack of budgets and limits.

We invite you to view the entire story on

Photoshop Top 40 Countdown with Deke McClelland: #6 – RGB, CMYK, and Lab

Published by | Tuesday, March 9th, 2010

Photoshop doesn’t just support multiple color spaces, it supports infinite variations on the device-dependent ones. You can open an RGB photo, process it in Lab, and output it to CMYK, with certainty that the conversions will work.

Product designer Dave Schultze joins the ranks of authors

Published by | Monday, March 8th, 2010

This past week at we had an impressive showcase of talent.

Dave Schultze is a new author at He is recording Rhino training for those of you in the 3D field. He teaches Toy Design at Otis College of Art and Design, and his body of work is impressive to say the least. You may already be familiar with the toys and products he has deigned for his company SchultzeWORKS, such as the singing toothbrushes for Hasbro.

The Philco PC, designed by new author, Dave Schultze.

The beautiful and sleek Philco PC was featured in any number of magazines, but most recently, it was entered in the International Design Excellence Awards (IDEA Awards).

Clockwise, from far left: author Chris Orwig, co-owner and founder Bruce Heavin, supervising training producer Max Smith, content manager for 3D/Video George Maestri, author relations manager Megan O. Read, author Deke McClelland, content manager Cynthia Scott (standing), author Dave Schultze, training producer Kirk Werner, and author David Blatner.

Dave was in good company with Chris Orwig, David Blatner, and Deke McClelland all working away in the recording booths and live action stages to bring you some new training. We took all of the authors and a few local content managers out on the town for some creative brainstorming and pasta. We are looking forward to sharing their training with you soon.

Get ready for Oscar® night: Watch nominees speak at Santa Barbara International Film Festival

Published by | Sunday, March 7th, 2010

Before you commit to your Oscar® pool choices, get some insider information straight from the source. There’s still time to watch Santa Barbara International Film Festival: Industry Panels at, and hear tips, inspirations, and behind-the-scenes stories from some of the nominees themselves.

I was able to attend two of the four panels with our crew, and I’ve since watched the other two. They’re amazing. It’s rare to have an opportunity to be in the room with many of the major players in the competition for the Academy Awards®. Directors, screenwriters, and producers from all of my favorite contenders were there to share anecdotes, insight into their craft, and answer questions. Be sure to watch the entire 4+ hours of panels—all are free to watch for everyone, both members and non-members.

CNET: Improve your skills with iPhone App

Published by | Thursday, March 4th, 2010

CNET gave the iPhone App a whirl and wrote about it on the cnet reviews blog. Take a look at the full post.

The story: Starting the business

Published by | Thursday, March 4th, 2010

After two years of extensive traveling to promote her books and teach classes, Bruce suggested to Lynda that they consider starting a school. Together they founded the Ojai Digital Arts Center, and promoted its services on An astonishing response to the class caused rapid growth in the school, which in turn inspired conferences and more web design and graphics books. The 2001 dotcom crash precipitated yet another revolutionary teaching methodology: Training on video. First on VHS, then on CD, then on the web.

We invite you to view the entire story on

Creative Inspirations: Kit Hinrichs shares insights and wisdom

Published by | Wednesday, March 3rd, 2010

Kit Hinrichs is one of the most accomplished and respected graphic designers and illustrators of the last fifty years. A master of corporate communications and a consummate visual storyteller, he has been awarded the highest honor in his field: The AIGA Medal. Formerly a partner in the legendary design firm Pentagram, he is reinventing himself (again) with a new endeavor called Studio Hinrichs.

In the Kit Hinrichs: Creative Inspirations documentary, Kit shares highlights of recent projects, his renowned collection of American flags and American flag memorabilia, as well as the irrefutable wisdom of one who has stayed at the top of his game for five decades.