Much can be said of masking: Masking is the art of using the image to select itself. Masking lets you apply the entire weight of Photoshop to the task of editing a selection. And masking, thy name is alpha channel. Watch Deke’s Photoshop Top 40 Countdown episode #15 to see the steps to using alpha channels to your benefit.
In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers’ trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online.
When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.