Improve online sales with professional product photography

Published by | Monday, January 4th, 2010

In Product Photography for E-Commerce, designer Dane Howard shows how to take professional-looking photographs that showcase products and build buyers’ trust. Using a practical approach, Dane covers objects from collectible coins to real estate, and the lessons can be applied to just about anything that can be sold online.

When it comes time to capture images in the studio, Dane discusses how to select a camera and other equipment on any budget. He shares his favorite tips and tricks for getting the most out of camera angles, backgrounds, and scene lighting. He reviews image editing basics, such as cropping and retouching photographs, and explains how to take a presentation beyond a 360-degree view with the integration of rich media.

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2 Responses to “Improve online sales with professional product photography”

  1. Oh thank you so much for this! I typically have to photograph around 100 to 200 new products per year and we are terrible at it (as evidenced by my website :( ) I’ve been searching for something like this for long time and couldn’t find it, to train myself and my employees. This is going to help.

  2. Dane Howard says:

    I had a lot fun doing this title and learned a lot while doing it as well. I’ve never seen this topic handled in this format, and thought it would be a great resource. Thanks for the kind words & best of luck and success with Interior Express!

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