Archive for August, 2009

lynda.com author news: dinners, unicycles, Photoshop, InDesign, Twitter, Facebook, and more

Published by | Friday, August 14th, 2009
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Top group dinner shot, left to right: Some of the lynda.com production team, Andy Ta, Roon Tamuli, Nick Brazzi, Samara Iodice, Max Smith, and Andrew Geibel. Then it's Ian Robinson (author), Megan Read (me), Nigel French (author), and Nigel's friend. Center unicycle shots: the first and second photos are the multitalented author Ian Robinson, third photo is our own Nick Brazzi. Bottom group shot, left to right: Max, Nick, Deke McClelland (author), me, Robbie Carman (author).

Over the last two weeks, we’ve had authors from all over the place in our recording booths. Ian Robinson from Virginia was in-house recording some eye-catching new Motion 4 training, Nigel French was here all the way from the UK recording an interesting new InDesign typography course, and Michael Ninness was here from Seattle recording the must-see InDesign Power Shortcuts.

This week is another busy one at lynda.com! We’ve got Robbie Carman also from Virginia recording some brand spankin’ new Color 1.5 training, Anne-Marie Concepción in from Illinois recording a cool new course about marketing your business with Twitter and Facebook, and of course, Deke McClelland from Colorado recording handfuls of must-see Photoshop training.

Our authors are all hard-working professionals, but occasionally, they get to let their hair down at a nice dinner with their lynda-peeps, or let off some steam with a fun Friday lunch playing on unicycles in the parking lot. Yes, there are actually quite a few unicyclers here at lynda.com!

Enjoy the pix, and as always, the training!

Author Dane Howard tells us why he’s excited about his new Picasa 3 training

Published by | Thursday, August 13th, 2009
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Dane Howard, author of Picasa 3 Essential Training.

New in the lynda.com library is Picasa 3 Essential Training by Dane Howard. We asked Dane why this release was special, and here’s what he had to say:

Dane: I’ve been publishing an on-going photo chronicle project with my family for about 10 years now. I’ve documented and written about a number of shooting, publishing and photograph-sharing techniques, but I’m mostly excited about how new technology like iPhone for instance, makes it so easy to record a photo, video or audio file directly and email it somewhere instantly. I’ve been slowly building up my base of social networks over the past two years and am now authoring (and distributing) the media directly into those sites. With this course, I share many of my organization, editing and distribution tips within Google’s easy to use and free application, Picasa.

Dane Howard has authored multiple lynda.com titles on digital photography. He is also a designer, dad and founder of VUVOX.

How to suggest the lynda.com Facebook fan site (and other favorites) to friends

Published by | Wednesday, August 12th, 2009

lyndafacebookmenu1We’re really excited about how many of you joined our fanbase on Facebook since Lynda wrote about it in the August newsletter, and we are really flattered by all of the great comments and feedback you’ve been leaving for us. Thank you!

Want to pass on the word about lynda.com and other fan pages? If you’re a Facebook fan of a person, company, or thing, the Facebook site offers a simple way for you to suggest that fan page to your friends.

I’ll use the example of suggesting lynda.com to your friends. The directions are the same for any Facebook fan page.

First, go to the lynda.com fan page on Facebook. If you are not logged in to Facebook, you will have to log in to go any further.

Below the lynda.com logo in the left hand column, click on More to expand the menu.

When the menu expands, click on the sixth option down: Suggest to Friends

Up pops a window with a display of all of your Facebook friends. Either type in a particular friend’s name to find them one by one, or scroll through all of your friends’ profile photos and choose those that you would like to suggest the lynda.com page to by clicking on their profile photo. A check mark appears in the lower left corner of those friends you click on. Photos of friends that are already fans of lynda.com will be faded.

When you are done selecting the friends you’d like to send the suggestion to, click on Send Invitations.

Each of your chosen friends will receive a suggestion to become a fan, with a link to the lynda.com fan page.

lyndahighlight1How do you know how successful your suggestion was? When you’re looking at your Facebook Home page, you’ll probably start seeing the lynda.com fan page logo in the right hand column under the Highlights heading with a notification that “[this many] friends are fans.” While not scientific, it will tell you roughly how successful your invite was.

Of course, inundating your friends with fan-page suggestions can be more than a little annoying if you do it all the time. So use this feature judiciously so your friends don’t think you’re an evil spammer.

Again, thank you for your support of lynda.com on Facebook!

Our lynda.com fan page URL: http://www.facebook.com/lyndadotcom

Photoshop Top 40 Countdown with Deke McClelland: #36 – Black & White

Published by | Tuesday, August 11th, 2009


In the digital age, we shoot full-color photographs. Which is a good thing, because it means we can distill the perfect black-and-white shot in Photoshop. Deke shows us how in his Photoshop Top 40 Countdown tip #36, Black & White.

WSIL suggests lynda.com for “keeping sharp between jobs”

Published by | Sunday, August 9th, 2009

A news report by WSIL (Illinois) included lynda.com as a resource for those laid off or looking for better employment. The story also introduces information about the Microsoft Elevate America program in Illinois. Read the story transcript.

Notice something new? Redesign of member home page gives you what you want most.

Published by | Thursday, August 6th, 2009
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The lynda.com member home page has a new look based on what you've told us you want: quick access to new releases, Creative Inspirations, the blog, and more.

Current members – have you noticed anything new at lynda.com? We’ve launched a new current-member home page to help you quickly find the information you told us was most relevant to you, such as new training releases, new Creative Inspiration titles, and recent blog postings. Based on cookies, we can now detect whether or not you are a member, and based on that criteria, we serve up either a member home page or a non-member homepage.

If you haven’t signed in yet since around midnight on Wednesday, you’ll still see the old home page when you go to lynda.com. After you’ve signed in once and our cookies are accepted in your browser, your subsequent visits will start off at this new page. Let us know what you think!

Photoshop Top 40 Countdown with Deke McClelland: #37 – Fill Functions

Published by | Tuesday, August 4th, 2009

Many of Photoshop’s best features can only be accessed from the keyboard. Like, how would you know Alt+Backspace (or Option-Delete) fills with black?

Watch. It gets better.

Celebrate design & designers at the 6th Annual AIGA Design Legends Gala in NYC

Published by | Monday, August 3rd, 2009

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6th Annual AIGA Design Legends Gala
Thursday, September 17
At The Waldorf-Astoria in New York City
Reception 6:30–7:30 p.m.
Dinner 7:30–10:30 p.m.
After-party 10:00 p.m.

What it is:

The AIGA Design Legends Gala is an annual fundraising event honoring those whose work inspires designers of all ages, sets the bar for creativity and innovation, and defines the design profession, as we know it. The 2009 honorees are:

The AIGA Medal: Pablo Ferro, Carin Goldberg and Doyald Young
The AIGA Corporate Leadership Award: Patagonia and Jet Blue
The AIGA Fellow Award
The 2009/2010 Worldstudio AIGA Scholarships

Why attend?

  • The Gala is an exclusive occasion to honor those who have attained the highest level of achievement in our profession
  • It’s an incredibly entertaining way to celebrate our profession
  • A chance to catch up with old friends, meet new ones, make some lasting connections
  • A vital opportunity to contribute to the continued success of the organization and profession
  • Last year nearly 500 people attended, 26 designers were honored, and $140,000 was raised.

What will happen when you get there?

The evening begins with a cocktail reception: open bar and hors-d’oeuvres. Items for the Silent Auction will be on view and bidding occurs throughout the evening.

At 7:30 p.m., guests are invited into dinner Grand Ballroom.

The main event is a sit-down dinner during which the honors will be awarded. There will be breaks for milling around and visiting.

After the event there will be an after party across the hall. Designer DJs will spin designer favorites. There will be an opportunity to show off your dance moves until 2:00 a.m., cash bar.

Where the proceeds go

Funds raised at the Gala benefit the AIGA Design Archives at the Denver Art Museum, Worldstudio AIGA Scholarships, initiatives to make the profession more inclusive and diverse, and the Legacy Campaign, an endowment to secure the future of AIGA.

All proceeds from the AIGA Silent Auction benefit AIGA’s initiatives to both preserve the profession’s past—through the AIGA Design Archives—and promote its future—with Worldstudio AIGA Scholarships.

The Silent Auction

Last year’s first-ever silent auction of 31 artworks donated by AIGA Medalists and design luminaries raised a total of $16,800. Last year more than 20 AIGA Medalists and other noted designers contributed signed works.

Contributing designers included:

Gail Anderson, Marian Bantjes, Michael Bierut, Ken Carbone, Seymour Chwast, Bart Crosby, Meredith Davis, Sheila Levrant de Bretteville, William Drenttel & Jessica Helfand, Joe Duffy, Shepard Fairey, Ed Fella, Steff Geissbuhler, Milton Glaser, Carin Goldberg, April Greiman, Steven Heller & Lita Talarico, Kit Hinrichs, Maira Kalman, Chip Kidd, Ellen Lupton, Bruce Mau, Abbott Miller, Clement Mok, Woody Pirtle, Paula Scher, Michael Strassburger, Deborah Sussman, Michael Vanderbyl, Massimo & Lella Vignelli and Fred Woodward.

Pricing:

Table and ticket options

AFTER-PARTY ONLY: $50

  • Dancing and mingling at the after-party; cash bar

INDIVIDUAL TICKET, FRIEND: $400

  • Cocktails, dinner and after-party

INDIVIDUAL TICKET, DONOR: $1,000

  • Recognition in the Gala program
  • One ticket to VIP reception with Medalists and AIGA Board of Directors
  • Cocktails, dinner and after-party

BENEFACTOR TABLE: $6,000

  • Recognition in the Gala program
  • Two tickets to VIP reception with Medalists and AIGA Board of Directors
  • Ten tickets for cocktails, dinner and after-party

PATRON TABLE: $10,000

  • Full-page, black and white advertisement in the Gala program
  • Recognition in the Gala program
  • Four tickets to VIP reception with Medalists and AIGA Board of Directors
  • Ten tickets for cocktails, dinner and after-party

LEADERSHIP TABLE: $15,000

  • Guests at the 2008 Gala
  • One named 2009–2010 Worldstudio AIGA Scholarship
  • Full-page, 2-color advertisement in the Gala program
  • Recognition in the Gala program
  • Six tickets to VIP reception with Medalists and AIGA Board of Directors
  • Ten tickets for cocktails, dinner and after-party

Some additional answers to questions you might have:

Where can I sign up?

Go to http://www.aiga.org/content.cfm/events-gala and click the link Purchase tickets by September 10 and proceed to myaiga.org to start the process.

What if all I want to buy is an after party ticket?

In the payment process there is an option to select and purchase only the after party.

Do I have to be an AIGA member?

Not at all. For this event, there is no distinction between member and nonmember pricing.

If I buy an individual ticket will I be seated with people I know?

AIGA staff will try to accommodate all requests but there are no guarantees. Add a comment to the form when you purchase the ticket, along the lines of please seat me at the Louise Sandhaus table”. If you purchase a table or multiple tickets, you will manage your guest list through myaiga.org.

Here’s what past attendees had to say:

Brad Weed

“Whether you’re there to gaze at the design stars, revel in the generosity or experience the amazing presentations and decor, you’d be hard-pressed to leave the AIGA Design Legends Gala without a new friend, a new thought or a new appreciation for America’s most esteemed design institution.

Vernon Lockhart
“The Design Legends Gala has been an amazing experience for me; it’s a wonderful thing to honor and meet our design industry’s current and future legends. Last year meeting Clement Mok and Gail Anderson gave me goose bumps, and seeing the youthful winners of the AIGA WorldStudio scholarships was equally inspiring for me.”

Stanley Hainsworth
“The Design Legends Gala was everything the critics had raved about! Experiencing these design legends stand up and talk about their amazing careers really made me feel like I was part of the proud history of AIGA that stretches over time and across careers, into a very bright future.”

Elva Rubio
“The AIGA Design Legends Gala does the best job of introducing and honoring the award winners—the presentations are thoughtful, moving, inspiring and beautifully produced. The room is as equally dazzling and in tandem promising an exciting and entertaining evening. I look forward to this event every year!”

Your support of AIGA and the Gala is integral to the continued success of the organization and profession. I encourage you to participate in this wonderful event. May we count on your support?